The Drug Companies’ Newest Profit Weapon

The drug industry spends nearly twice as much on promotion as it does on research and development, and historically one of their key targets has been physicians.

There are drug reps whose sole responsibility is to “educate” physicians about new drugs, a practice that includes lavish gifts, dinners and trips as persuasive perks.

In fact, about $282 million was paid to doctors by drug companies in 2009, which, coupled with their potent brainwashing techniques, allows the industry to heavily influence physicians’ prescribing habits.

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